The load-bearing logline works in isolation, usually according to a formula, to quickly summarize your script for potential producers. In this post, we differentiated the logline from the tagline - the two often get confused, but they’re doing very different jobs. To begin with, let’s identify what a tagline isn’t. So, what does a tagline have to do with your film or video? Plenty. Some of the most famous include Nike’s short-and-sweet “Just do it” or Apple’s “Think different.” They condense the entire consumer experience with these two brands into a grand total of five words. They’re usually pithy or clever, often employing puns or other turns of phrase that can grab your attention and get you to start asking questions, like “What’s this. Here’s how to write a tagline that will attract viewers.Ī tagline is a short phrase marketers use to sell a product experience to a customer. Finishing your film or video project is always an accomplishment, but the work doesn’t stop there.
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